This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from mrsalice.com (the “Site”).

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit allaboutcookies.org. Note: blocking cookies may limit site functionality.
• “Log files” track actions occurring on the Site and collect data such as your IP address, browser type, ISP, referring/exit pages, and timestamps.
• “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
• We use Google Analytics to understand how customers use the Site. To opt out across all websites, visit tools.google.com/dlpage/gaoptout.

Additionally, when you make or attempt to make a purchase through the Site, we collect information including your name, billing/shipping address, payment information (credit card or PayPal details), email address, and phone number. We also collect information through our chat feature and contact form. We refer to this collectively as “Customer Information”.

When we mention “Personal Information” in this policy, we mean both Device Information and Customer Information.

How do we use your personal information?

We use your Customer Information to:

• Fulfill orders (process payment, arrange shipping, and send invoices/orders).
• Communicate with you about your order or inquiries.
• Respond to requests or questions.
• Screen orders for potential risk or fraud.
• When aligned with your preferences, provide you with product or service information and advertising.

We use your Device Information to:

• Screen for potential risk and fraud (e.g., by checking IP addresses).
• Improve and optimize our Site—for example, through analytics on browsing behavior, marketing success, and user interaction.

Sharing your personal information

We share your Personal Information with third parties and affiliates to support the purposes described above. For example:

• We use Shopify to power our online store—see Shopify’s privacy policy for details.
• We use Google Analytics—more details in Google’s privacy policy, and you may opt out here.
• We may disclose your Personal Information as required by law, such as to comply with subpoenas, legal processes, or to protect our rights.

Behavioural advertising

We use your Personal Information to deliver targeted advertising that may interest you. To learn how targeted ads work, visit the Network Advertising Initiative’s educational page. You can opt out of targeted ads at the following platforms:

• Facebook: Facebook Ads Settings
• Google: Google Ads Settings
• Bing: Bing Ads Settings
• Or visit the Digital Advertising Alliance opt-out portal: optout.aboutads.info

Do Not Track

We do not alter our Site’s data collection and usage in response to Do Not Track signals from your browser.

Storing and protecting your personal information

We implement administrative, physical, and electronic safeguards designed to protect your Personal Information. However, we cannot guarantee its absolute security. If required by law, we will notify you of any breaches of your unencrypted data via email or a conspicuous site notice.

We retain your Personal Information based on:

• The purpose for which it was collected (e.g., to fulfill orders).
• Any legal or regulatory obligations requiring retention.

Your rights

If you're an EU resident, you have the right to access, correct, update, or delete your Personal Information. To exercise these rights, please contact us. We process EU data to fulfill contracts (e.g., sales orders) or for our legitimate business interests, and data may be transferred outside Europe (including Canada and the U.S.).

California Consumer Privacy Notice (CCPA)

Under the CCPA, for the past 12 months we've collected categories of Personal Information including identifiers, financial and commercial information, browsing history, geolocation data, and inferences such as user preferences.

California residents may request:

• Details about categories and sources of Personal Information collected.
• Specific pieces of Personal Information collected.
• Purpose of data collection and sharing.
• Categories of third parties with whom information is shared.
• Deletion of Personal Information.
• Correction of inaccuracies.

To make requests, please contact us. We may refuse where legal exceptions apply. You won't face discrimination for exercising your CCPA rights.

CAN-SPAM Act

We comply with CAN-SPAM by:

• Not using misleading subject lines or email headers.
• Clearly identifying promotional emails.
• Including the physical address of our business.
• Monitoring third-party email services if used.
• Processing opt-out/unsubscribe requests promptly.
• Including an unsubscribe link in every email.

Third-party sites

Our Site may contain links to third-party websites. This policy doesn’t apply to them—review their own privacy policies after following any link.

Data retention

If you place an order, we retain your Customer Information until you request deletion.

Changes

We may update this policy to reflect changes in practices, laws, or channel operational reasons. Continued use of the Site constitutes acceptance of updates.

Privacy protection for children

Our Site is not directed to individuals under 18. We do not knowingly collect personal information from children under 18; if we learn we've done so, we will delete it when commercially feasible.

Contact us

For questions, concerns, or complaints about this policy, please contact us.