CREATOR TERMS OF SERVICE

(2nd October 2026)

Please read these terms carefully before ordering with us. These terms tell you what you need to know about collaborating with us.

These Terms and Conditions (“Terms”) govern participation in the Mrs. Alice Creator Programme (the “Programme”) operated by Mrs. Alice Inc (for creators resident in the United States) or Alice Naylor-Leyland Ltd (company number 11737012, for creators resident in the UK and Rest of World), trading as Mrs. Alice, a company registered in England and Wales under company number 11737012, whose registered office is at 36 Tyndall Court Commerce Road Lynch Wood, Peterborough, United Kingdom PE2 6LR (“Mrs. Alice Inc and Alice Naylor-Leyland Ltd”, “we”, “us”).

By submitting an application, you (“the Creator”, “you”) confirm that you have read, understood and agree to be bound by these Terms.

1. DEFINITIONS

1.1 “Content” means any photographic, video, audio or written material created by the Creator featuring or referencing the Product.

1.2 “Delivery Date” means the date on which the Creator submits the completed Content to Mrs. Alice Inc and Alice Naylor-Leyland Ltd in accordance with clause 5.1.

1.3 “Licence Period” means the the period of three (3) months commencing on the date on which the Content is first published or made live by the Brand in any paid or organic media.

1.4 “Product” means the single item of tableware or homeware supplied by Mrs. Alice Inc and Alice Naylor-Leyland Ltd to the Creator under these Terms.

2. ELIGIBILITY AND APPLICATION

2.1 Applications are open to individuals aged twenty-five (25) years or over, irrespective of country of residence.

2.2 Submission of an application does not constitute an offer capable of acceptance by the Creator, nor does it create any contractual relationship between the parties. Mrs. Alice Inc and Alice Naylor-Leyland Ltd selects a limited number of participants at its sole discretion, having regard to brand suitability and campaign requirements at the relevant time.

2.3 Successful applicants will be contacted directly by Mrs. Alice Inc and Alice Naylor-Leyland Ltd. No correspondence will be entered into regarding unsuccessful applications.

2.4 A binding agreement on these Terms is formed only upon the Creator’s acceptance of a written offer of participation issued by Mrs. Alice Inc and Alice Naylor-Leyland Ltd.

3. NATURE OF THE ARRANGEMENT

3.1 The Programme constitutes a gifted collaboration. The Product is supplied as the entirety of the consideration provided by Mrs. Alice Inc and Alice Naylor-Leyland Ltd in exchange for the Content and the licence granted under clause 6. No monetary payment, fee, commission or other remuneration is or will become payable to the Creator.

3.2 The Creator participates as an independent contractor. Nothing in these Terms creates a relationship of employment, worker status, agency, partnership or joint venture between the parties.

3.3 The Creator is solely responsible for the assessment, declaration and discharge of any tax, social security or equivalent liability arising in their jurisdiction in connection with receipt of the Product.

4. SUPPLY OF THE PRODUCT

4.1 Mrs. Alice Inc and Alice Naylor-Leyland Ltd shall supply one (1) Product selected by the Creator from the current collection, subject to availability, together with standard shipping at Mrs. Alice Inc and Alice Naylor-Leyland Ltd’s cost.

4.2 Any import duty, customs charge, handling fee or local tax levied in the Creator’s jurisdiction shall be borne by the Creator if these apply.

4.3 Title to and risk in the Product pass to the Creator on delivery, subject to clause 8.

4.4 Where the Product is faulty or damaged on arrival, the Creator shall notify Mrs. Alice Inc and Alice Naylor-Leyland Ltd within seven (7) days and Mrs. Alice Inc and Alice Naylor-Leyland Ltd shall, at its option, replace the Product or terminate the arrangement without further obligation on either party.

5. CREATOR OBLIGATIONS

5.1 The Creator shall produce and submit the Content to Mrs. Alice Inc and Alice Naylor-Leyland Ltd within fourteen (14) days of delivery of the Product, or such other period as the parties may agree in writing. Video Content is preferred. The brand will approve the publishing of content within 5 working days.

5.2 The Creator warrants that the Content:

(a) is their own original work;
(b) does not infringe the intellectual property rights, moral rights, privacy rights or any other rights of any third party;
(c) does not incorporate music, footage, imagery, typefaces or other third-party material unless the Creator holds a valid licence permitting its use in paid advertising by Mrs. Alice Inc and Alice Naylor-Leyland Ltd. The Creator acknowledges that platform-provided music libraries generally do not confer such rights;
(d) does not feature any identifiable individual other than the Creator, unless that individual is aged eighteen (18) or over and has consented in writing to their appearance being used in advertising; and
(e) is not unlawful, defamatory, obscene, discriminatory or otherwise liable to cause serious or widespread offence.

5.3 The Creator shall ensure that any statement made about the Product is accurate and reflects their genuine opinion. The Creator acknowledges that Mrs. Alice Inc and Alice Naylor-Leyland Ltd products are mostly unique designs and we’d like you to bring this messaging out specifically.

5.4 The Creator shall comply with any written brief, brand guidelines or approved claims list supplied by Mrs. Alice Inc and Alice Naylor-Leyland Ltd.

6. ADVERTISING DISCLOSURE

6.1 The Creator acknowledges that receipt of the Product constitutes a material connection with Mrs. Alice Inc and Alice Naylor-Leyland Ltd and that any publication of the Content, or of any related material, is a marketing communication for the purposes of the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the “CAP Code”) and equivalent regimes in other jurisdictions, including the United States Federal Trade Commission Endorsement Guides.

6.2 The Creator shall disclose the commercial relationship by:

(a) displaying the label “Ad” or “#ad” at the commencement of any caption, and within the first frame or opening seconds of any video Content; and
(b) additionally activating the relevant platform’s paid partnership or branded content tool where available.

6.3 The Creator acknowledges that use of the terms “gifted”, “collab”, “sp”, “aff”, or the mere tagging of Mrs. Alice Inc and Alice Naylor-Leyland Ltd, has been held by the Advertising Standards Authority to be an insufficient disclosure and shall not be relied upon.

6.4 Failure to comply with this clause 6 constitutes a material breach of these Terms.

7. INTELLECTUAL PROPERTY AND LICENCE

7.1 The Creator retains all copyright and other intellectual property rights subsisting in the Content.

7.2 The Creator grants to Mrs. Alice Inc and Alice Naylor-Leyland Ltd a non-exclusive, worldwide, royalty-free, sub-licensable licence for the Licence Period to reproduce, adapt, edit, publish, distribute, communicate to the public and otherwise exploit the Content for advertising and promotional purposes across all channels, including but not limited to Meta platforms, TikTok, YouTube, Pinterest, the Mrs. Alice Inc and Alice Naylor-Leyland Ltd website and email marketing.

7.3 The licence granted under clause 7.2 includes the right to deploy the Content as paid advertising from Mrs. Alice Inc and Alice Naylor-Leyland Ltd-owned accounts and, subject to the Creator’s separate written authorisation, as partnership or whitelisted advertising served from the Creator’s own handle.

7.4 The Creator consents to the editing, cropping, reformatting, captioning, dubbing and combination of the Content with other material. Mrs. Alice Inc and Alice Naylor-Leyland Ltd shall not edit the Content in a manner that materially distorts the Creator’s stated opinion or presents the Creator in a false light. The Creator waives such moral rights under sections 77 and 80 of the Copyright, Designs and Patents Act 1988 as are necessary to give effect to this clause, to the extent permitted by applicable law.

7.5 Credit will be given to the Creator where the format reasonably permits, but Mrs. Alice Inc and Alice Naylor-Leyland Ltd gives no guarantee of attribution in any particular placement.

7.6 Upon expiry of the Licence Period, Mrs. Alice Inc and Alice Naylor-Leyland Ltd shall cease placing the Content in new advertising. The parties acknowledge that advertising already in circulation may require up to thirty (30) days to cycle out fully, and that Mrs. Alice Inc and Alice Naylor-Leyland Ltd may retain archival copies for record-keeping, regulatory and accounting purposes.

7.7 Where the Creator has a genuine personal reason for requesting withdrawal of specific Content, Mrs. Alice Inc and Alice Naylor-Leyland Ltd shall use reasonable endeavours to remove it from active circulation as soon as practicable following written notice.

8. WITHDRAWAL BY THE CREATOR

8.1 The Creator may withdraw from the Programme following delivery of the Product by giving written notice to Mrs. Alice Inc and Alice Naylor-Leyland Ltd within seven (7) days of delivery.

8.2 Where notice is given under clause 8.1, the Creator shall return the Product to Mrs. Alice Inc and Alice Naylor-Leyland Ltd in its original packaging, at the Creator’s own cost. The Creator is responsible for the Product until it is received by Mrs. Alice Inc and Alice Naylor-Leyland Ltd and is advised to use a tracked service.

8.3 Upon receipt of the returned Product, the arrangement shall terminate and neither party shall have any further obligation to the other.

8.4 The right of withdrawal lapses on the earlier of (i) expiry of the seven (7) day period; (ii) the Product being worn other than for the purpose of producing Content; or (iii) publication of any Content by the Creator.

8.5 Nothing in this clause 8 excludes or restricts any statutory right of cancellation to which the Creator may be entitled under the law of their country of residence.

9. TERMINATION

9.1 Mrs. Alice Inc and Alice Naylor-Leyland Ltd may terminate the arrangement at any time prior to publication of the Content by written notice. In such event the Creator shall be entitled to retain the Product and Mrs. Alice Inc and Alice Naylor-Leyland Ltd shall make no use of any Content produced.

9.2 Mrs. Alice Inc and Alice Naylor-Leyland Ltd may terminate immediately and require return of the Product where the Creator is in material breach of clause 5 or clause 6.

9.3 Mrs. Alice Inc and Alice Naylor-Leyland Ltd may cease use of the Content and terminate the licence granted under clause 7.2 at any time at its discretion.

9.4 Clauses 3.3, 7.1, 7.6, 10 and 11 survive termination.

10. DATA PROTECTION

10.1 Mrs. Alice Inc and Alice Naylor-Leyland Ltd processes the Creator’s name, contact details, postal address, social media handles and submitted Content as controller for the purposes of administering the Programme, fulfilling delivery and managing the collaboration.

10.2 The lawful bases for processing are performance of a contract (UK GDPR Article 6(1)(b)) and legitimate interests (Article 6(1)(f)).

10.3 Application data is retained for twelve (12) months. Records relating to active collaborations are retained for six (6) years in order to satisfy accounting and advertising regulatory requirements.

10.4 Personal data is not sold or licensed to third parties.

10.5 The Creator may exercise their rights of access, rectification and erasure by contacting marketing@mrsalice.com. Full particulars are set out in the Mrs. Alice Inc and Alice Naylor-Leyland Ltd Privacy Policy. Processing is carried out in accordance with the UK General Data Protection Regulation and the Data Protection Act 2018.

11. LIABILITY

11.1 Nothing in these Terms excludes or limits the liability of Mrs. Alice Inc and Alice Naylor-Leyland Ltd for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability which cannot lawfully be excluded or limited.

11.2 Subject to clause 11.1, and having regard to the gifted nature of the arrangement, the total aggregate liability of Mrs. Alice Inc and Alice Naylor-Leyland Ltd to the Creator arising out of or in connection with these Terms shall not exceed the retail value of the Product.

11.3 Mrs. Alice Inc and Alice Naylor-Leyland Ltd gives no warranty or representation as to reach, impressions, engagement, exposure, future collaboration or commercial benefit of any kind.

11.4 The Creator shall indemnify Mrs. Alice Inc and Alice Naylor-Leyland Ltd against any loss, damage, cost or expense arising from a breach of the warranties given at clause 5.2.

12. GENERAL

12.1 These Terms, together with any written offer of participation and any brief issued by Mrs. Alice Inc and Alice Naylor-Leyland Ltd, constitute the entire agreement between the parties in relation to the Programme.

12.2 Mrs. Alice Inc and Alice Naylor-Leyland Ltd may amend these Terms from time to time. The version in force at the date of the Creator’s application shall govern that Creator’s participation.

12.3 No failure or delay by Mrs. Alice Inc and Alice Naylor-Leyland Ltd in exercising any right shall operate as a waiver of that right.

12.4 If any provision is held to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

12.5 A person who is not a party to these Terms has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any of its provisions.

12.6 These Terms and any dispute arising out of or in connection with them are governed by the law of England and Wales, and the parties submit to the exclusive jurisdiction of the courts of England and Wales. Where the Creator is a consumer resident outside England and Wales, this clause does not deprive them of the protection of mandatory provisions of the law of their country of residence.

SECTION 13 - CONTACT INFORMATION

Questions about the Terms of Service should be raised by contacting us.